Advertising is a means for popularizing a commodity or a service. The experts in the field of advertisement focus on making a product highly attractive for alluring the consumers to buy it, regardless of its need.
Most of the consumers buy a product purely based on how good they feel about the ad.
The world today is very competitive in nature and everyone believes in the ‘survival of the fittest’. Owing to our technological prosperity, we have choices, more than we can count. So the only way to make a product catchy is to go for an impressive advertisement. While doing so, many ad-makers forget how responsible they are to the society.
It is true that an ad has a lot of positive factors, but the negatives have greater effect.
Here are a few prominent negative effects of the ads -
- Hidden or unrevealed ad costs- We, the consumers are often flattered as ‘Kings’ by giant companies. We all know that it is us, the consumers who ultimately pay for a commodity. All the chargers for making a finished product are paid by us. But how many of us know that we pay for all these stupid ads as well? Each and every ad has this hidden cost, which is quite illogical.
- False claims- Almost all the ads put forth false claims of the targeted product. The creators may point to the product’s unique features, but in a much exaggerated way. They resort to this kind of deceiving for increasing the sales and thereby the profit. As for sure, they would never disclose any of its negative factors to us. Since all the ads are done perfectly, we would never sense any fault either. Moreover, the companies on no account feel guilty of lying to its faithful customers.
- Negative conditioning- We are in a way, being conditioned by these majestic companies, just like ‘Pavlov’s dog’. To hike their sales, they advertise massively and we gradually get conditioned in the bad way. When we get to see an attractive ad for long, we gradually start liking and believing it. The result is that we ultimately become addicted to products that we don’t actually need.
- Setting false trends- Advertisements set false trends in the society. Consumers get a wrong image of social dignity and acceptance. They proliferate that without a certain product; we would be considered substandard in the society. When consumers feel that certain products can make them more dignified they would naturally go for it.
- Degradation and demoralization of art forms- Art forms have lost its morale since ads makers began using them in a twisted way. Ads are no longer creative exhibitions of ideas but pure auctions of it. Monetary benefit is the prime concern as if nothing is happening in the world other than buying and selling of commodities.
Do we really need to suffer all this torture by actually ‘paying’ for it? To be frank, we are also in a way responsible for this agony. Over consumerism has blinded our senses and we sprint into action without thinking intensely. So next time, before diving into an ad, think twice- ‘Do I really need this thing and is it worth my money’?