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Tag Archives: Marketing

Role of Consumer Psychographics in Sales & Marketing

Role of Consumer Psychographics in Sales & Marketing

Consumer psychographics has so far remained an interesting and integral part of Sales and Marketing management. How can we explain this term in most simplistic terms? Books of Indira Gandhi… Read more »

Marketing vs Selling – What’s the difference?

Marketing vs Selling – What’s the difference?

Many people confuse “selling” for “marketing”. They consider these two terms as one and the same. Marketing refers to a large set of activities of which selling is just one… Read more »

SEO tips for your Blog or Website

SEO tips for your Blog or Website

Build it, and they will come! This adage does not hold true in case of a website or a blog. Good your website may be, and full of useful content,… Read more »

Indian Advertising Industry – An Overview

Indian Advertising Industry – An Overview

Indian advertising industry is well recognized all over the world for its creative output and high quality advertisements. The performance of Indian agencies and advertisement & marketing campaigns has been… Read more »

Quality Score in PPC Advertising

Quality Score in PPC Advertising

Online advertising, especially PPC (pay per click) campaigns are becoming increasingly popular for businesses that want to leverage the internet for greater profits. PPC campaigns are considered to very focused… Read more »

How to Combat Click Fraud Effectively?

How to Combat Click Fraud Effectively?

Click fraud has proved to be one of the biggest irritants for CPC advertisement stake holders. Over the period of time, click fraud has acquired gigantic proportions. Some analysts believe… Read more »

Click Fraud – What is It?

Click Fraud – What is It?

Click fraud is a phenomenon that is as old as PPC model of online advertisement. As the name indicates, PPC (Pay Per Click) involves payment by an advertiser for every… Read more »

Malls & Supermarkets – Are They Threats to Indian Retail Industry?

Malls & Supermarkets – Are They Threats to Indian Retail Industry?

For the Indian Retail Industry, these are exciting times. An economic recession or two notwithstanding, the Indian retail industry has been growing at a fast clip. The current size of… Read more »

Google Adsense Smart Pricing Explained

Google Adsense Smart Pricing Explained

Google introduced smart pricing to maximize advertising ROI for the advertisers participating in its flagship PPC (Pay Per Click) program, Google AdWords.  Google took this step to prevent various types of click frauds … Read more »