Google Caffeine? Is Google diversifying into selling coffee now? Well no, Google is busy doing what it does best – exploring better ways to provide better user experience to its users. So, what is Google Caffeine, then?
Apparently, the launch of Bing has inspired Google to improve on its already formidable search engine, although Matt Cutts, the Google evangelist, denies that the innovation has been forced because “company X or Y is doing Z”. In August 2009, Google unveiled a project (code named “Caffeine”), in which it invited feedback from webmasters and developers around the world to make it still better and workable.
The Brewing
Apparently, the project had been in the works for a long time. As Google declared on its official Google webmaster blog -
For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.
The Buzz
Since then, the internet community has been all abuzz with excitement and anticipation over the new Google change. Every one ha been wondering what the changes are going to be, and are they really going to make the search experience better for the user. Google is very categorical in stating that any new development would keep the interests of the ordinary user supreme, and would always endeavor to provide the best and most relevant to search queries.
The company provided the internet community with a link to a sandbox, where they could try the new search tool and see for themselves the performance, and suggest changes and provide feedback.
A couple of months back, Google announced that it has successfully completed the testing of Caffeine, and is apparently very satisfied with the result. It declared that a new, improved search engine would be launched very soon, though the exact date and location of the release is kept under wraps, in typical Google fashion.
The internet community and webmasters are all awash in anticipation to get their hands on the new search engine. The webmasters who have already tried the tool have come back with positive reviews. Google Caffeine is said to be twice a fast in returning search results, the results are more fresh, topical, relevant and accurate. The number of indexed pages, that is, the number of pages that the engine has crawled, has also increased substantially.
When Will we Get It?
Matt Cutts declared on his blog that the release would be done after the holidays, that is, in the first three months of 2010. Still, there is no official word from Google as to the exact release date. Most probably, Google has already launched it in a phased manner, at few locations. A number of webmasters have been reporting drastic changes in search results, ostensibly effects of Caffeine! You never know, one of these days, you might even have made a search on the new engine!
Will it be Different?
Google Caffeine will definitely be an improved version of the classical Google search engine, in terms of faster results, better and accurate results and listings and an increase in number of indexed pages. what Google will definitely not change is the user interface, which is well appreciated for its simplicity.
Where Can I Get a Sip?
If you want a peek at Google Caffeine before its officially announced release, click on the following link.
See whether you notice something different while searching on the new engine. The best way to test would be to open two windows/tabs side by side, one with the classical Google search, and the other with the Google Caffeine. Then make a number of searches for same keywords on both the sites.

